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The Hospice Marketing Liaison supports the marketing efforts of Hospice of the Upstate by working in collaboration with area case management, physician offices and other referral staff in the Hospice of the Upstate service area. The expectation for this position is that the Hospice Marketing Liaison will be responsible for the promotion of a positive image of Hospice of the Upstate and awareness of the programs and services offered.

EXAMPLES OF WORK PERFORMED

(These tasks are illustrative only; to carry out the day-to-day functions of the job, other duties may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or logical assignment to the position.)

  • Builds and expands relationships with new referral sources.
  • Broadens the number of referral sources within the Hospice of the Upstate geographical coverage area
  • Calls on existing and potential referral sources to provide educational information and materials as well as agency updates. This includes physician offices, hospitals, nursing facilities and Assisted Living Facilities
  • Establishes and maintains relationships with internal admissions personnel to achieve efficient admissions processing
  • Problem solves for referral sources
  • Provides visit reports, type of call, person seen and referral/resolution reports weekly
  • Collaborates with Senior Manager of Development on the creation of various marketing tools including brochures, flyers, exhibit displays and advertising· Plans and conducts awareness events either alone or with the marketing and admissions team· Provides coordination on public awareness with admissions/ marketing team.· Represents the organization with credibility, dignity and in the spirit of excellence and trust
  • Performs periodic market analysis, identifies , identifies new targets, shares findings with HOU leadership.
  • Remains compliant on HOU annual compliance and safety requirements
  • “Networks” in the community by participating in membership in-service, professional and community leadership organizations.

Job Functions:

Assist with meal preparation, including cooking
Assist staff with preparation of food trays
Assist staff with delivering food trays to patient’s rooms
Assist staff with removing food trays from rooms
Ensure all dishes have been cleaned and put away per state regulations
Ensure all foods are tightly sealed and properly labeled before placing in refrigerator
Ensure all counter tops are cleaned
Clean equipment as assigned
Follow cleaning list to include dining room (as posted)
Miscellaneous duties assigned within kitchen.
Unload trucks when they arrive; break boxes down and discard them in their proper place.
Ensures the protection of patient and employee information by following HIPAA –HITECH guidelines.
Assures that employees maintain the integrity of all forms of patient information including but not limited to electronic personal health information
Assures that there are no attempts to access more than the minimum necessary information to complete his/her job
Be flexible, organized and work effectively and professionally under stress
Professionally represent the organization with credibility and dignity and in the spirit of excellence and trust
Demonstrate and communicate the mission, ethics and goals of the facility as the face of Hospice
Assumes other duties as necessary
DESIRED MINIMUM QUALIFICATIONS

A. Must have cooking skills

B. Must be responsible; accept supervision

C. Must be able to take initiative, manage time wisely

D. Able to communicate verbally and in writing, work cooperatively with team and member staff

E. Able to work successfully with varied groups of people

F. ServSafe certification preferred

FUNCTION

Responsible for the management and oversight of all clinical and paraprofessional information systems and IT utilization. Acts as a resource for clinicians and paraprofessional staff for Brightree documentation system, Netchex, Relias Learning and Company Mileage.  Coordinates orientation and precepts for clinicians. Coordinates education programs for all clinical and paraprofessional staff; including orientation and internal education programs. Coordinates orientation of Student RN’s. Responsible for orienting and ongoing monitoring and education of new employees.  Trains clinicians in the field, reviews and monitors documentation for regulatory compliance. Proficient in Admission, visit, on-call hospice documentation and processes.

SUPERVISION RECEIVED

Works under the direction of Senior Manager Corporate Integrity, Excellence & Education

 

RESPONSIBILITIES (include, but are not limited to the following):

Ongoing clinical documentation review and education if indicated by documentation review
Coordinates orientation and precepts for clinicians
Coordinates orientation schedule with supervisors
Coordinates student clinical experience
Coordinates education programs for all clinical and paraprofessional staff, including orientation and internal education programs
Performs regulatory audits
Assists with surveys as needed
Assists in identify needed policies and procedures
Evaluates educational needs of the organization and implements educational offerings matching the identified educational needs
Serves as the point of contact between EMR vendor and the organization to report issues and develop appropriate solutions
Leads the implementation and education of changes in the EMR
HIS review and file generation daily in addition to communication with clinicians regarding needed HIS corrections
Educating staff on changes with HIS
Perform annual educational needs assessment
Provide staff education to raise awareness of regulations and standards.
Maintain communication with employees regarding ongoing Quality activities and results
Responsible for annual in-service compliance and educational participation for all staff members
Mentors new staff in conjunction with Human Resources at 30, 60, 90 day & 6 month interval

MINIMUM QUALIFICATIONS

Education and Experience:
BSN or similar degree from an accredited school of nursing required
Three years of hospice experience preferred
Experience with Point of Care System in home care, preferably Brightree
Working knowledge of regulatory requirements
Must have a current South Carolina license as a nurse
Ability to access current information from various resources
Strong computer skills
Excellent communication skills.
Ability to work collaboratively with Leadership and employees
Ability to interpret regulatory language
Ability to interpret regulatory reports such as the PEPPER and NCLOS reports.
Demonstrates and communicates the mission, ethics and goals of the organization as “the face of Hospice of the Upstate.”
Detail oriented
Self-Directed
Analytical
Team Player
Excellent Verbal and Communication Skills

TOOLS AND EQUIPMENT USED

Standard office equipment, nursing equipment

PHYSICAL DEMANDS

May be required to climb steps, stoop, bend or lift up to 25 pounds.  Must be able to communicate compassionately with patients, families and the general public.

FUNCTION

The Senior Director of Marketing will manage and identify the business opportunities for the healthy growth and success of Hospice of the Upstate.  Improving the market position of Hospice of the Upstate and helping it in every way to exceed the goals of the organization will be the key element in the position.  Increasing business opportunities includes providing excellent customer service to potential and current clients from referral sources to patients and families receiving hospice services to working effectively with the staff.  Managing the Hospice Marketing Liaisons will also be an essential function of the position.

SUPERVISION RECEIVED

The Senior Director of Marketing works under the supervision of the CEO.

SUPERVISION EXERCISED

This position will supervise the Hospice Marketing Liaison(s)

QUALFICATIONS

Bachelors or Master’s degree in business management/health care administration and marketing
Minimum of five years of marketing and leadership experience
Must have valid driver’s license and proof of automobile insurance.
Must be empathetic and have the ability to relate well to patients, families and members of the Hospice of the Upstate care team.
Understands and embraces the hospice philosophy.
RESPONSIBILITIES

(These tasks are illustrative only; to carry out the day-to-day functions of the job, other duties may be performed.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or logical assignment to the position.)

Plans and manages a comprehensive marketing plan to support Hospice of the Upstate referral goals as outlined by the budget developed by the Board of Directors.
Develop new strategies, tactics and plans for future growth of Hospice of the Upstate referrals.
Proactively identifies opportunities for improvement within the Marketing department.
Manages and supports the Hospice Marketing Liaisons in their marketing efforts.
Establish and track referral benchmarks and goals for the Hospice Referral Liaisons.
Responsible for weekly, monthly, quarterly and annual reporting to the CEO.
Participates in budget planning in conjunction with the CEO, CFO and Board of Directors on an annual basis.
Assumes other duties as necessary.

FUNCTION

Provides hospice care through the evaluation and assessment of the health history, health promotion, diagnosing medical conditions, and management of health problems by directing and developing the plan of care, prescribing medications or treatments, coordinating and collaborating with patients, families and other healthcare practitioners.

 

SUPERVISION RECEIVED

Works under the supervision of the Hospice Medical Director

QUALFICATIONS

Graduate from an accredited School of Nursing and accredited Nurse Practitioner Program.
Master’s degree with a minimum of one (1) year Nurse Practitioner experience.
One (1) year of hospice or palliative care experience preferred.
Current licensure in South Carolina.
Accreditation from an approved certifying body for advanced practice nursing as required by the State.
Current CPR certification
Must have valid driver’s license and proof of automobile insurance.
Must have reliable transportation.
Demonstrate the ability to be flexible and work independently.
Must be empathetic and have the ability to relate well to patients, families and members of the Hospice of the Upstate care team.
Understands and embraces the hospice philosophy.

RESPONSIBILITIES

(These tasks are illustrative only; to carry out the day-to-day functions of the job, other duties may be performed.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or logical assignment to the position.)

 

Provides medical care, palliates and manages terminal illness in compliance with the state Nurse Practice Act under the supervision of the hospice medical director.
Completes the hospice face to face visit requirements prior to the third and subsequent hospice benefit periods to assess hospice eligibility based on the hospice conditions of participation and the local coverage determinations.  Provides clinical information to the hospice medical director for interpretation for eligibility for hospice recertification.
Completes history and physical examinations by evaluating the patient’s medical condition and health history, ordering and interpreting results from laboratory and diagnostic tests or procedures, diagnosing health conditions and documents the findings.
Manages health conditions and terminal illnesses by prescribing medications and/or treatments, obtaining consultations or making referrals, and coordinating hospice care services.
Makes recommendations to the hospice medical director regarding patient eligibility for certification and recertification for hospice care.
Reviews clinical information, coordinates and oversees patient care in consultation with the hospice interdisciplinary team and other healthcare practitioners.
Consults with the patient’s attending physician, the hospice medical director and other healthcare practitioners regarding the patient’s eligibility for hospice care, ongoing care needs and medical management.
Completes, maintains and submits accurate and relevant clinical notes, physical examination notes, assessment visit notes, medical orders, and other collaboration notes.
Educates and/or counsels patients, families and/or caregivers as to preventative care, medical problems, psychological problems, spiritual problems and the end-of-life issues in conjunction with the interdisciplinary team to meet the total needs of the patient.
Works in cooperation with the hospice interdisciplinary group, patient and family/caregiver to identify the goals of care and meet the care needs of the patient.
Attends and participates in hospice interdisciplinary group meetings.
Meets competency requirements for discipline and role.
Maintains expertise in and attends on-going educational programs.
Maintains knowledge of and compliance with current Medicare, Medicaid state and federal regulations for hospice services.
Assists other departments with a spirit of team work and cooperativeness.
Ensures the protection of patient and employee information by following the HIPAA-HITECH guidelines.
Professionally represents the organization with credibility and dignity in and in the spirit of excellence and trust.
Demonstrates flexibility, strong organizational skills, and works effectively and professionally under stress.
Demonstrates and communicates the mission, ethics, and goals of the facility as the face of Hospice.
Assumes other duties as necessary.
PHYSICAL DEMANDS

May be required to climb steps, stoop, bend or lift up to 35 pounds.  Must be able to communicate compassionately with patients, families and the general public.

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